Modern shopping - Magasin Onlineshop - Køb dine varer og gaver online
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Modern shopping


Modern shopping

Magasin stocks a wealth of big-name brands. The key focus is Scandinavian,
spiced with well-known international brands. Magasin is continuously launching
new departments, brands and products, and is committed to making shopping a ‘complete’ experience.

In recent years, the store’s selection of brands has changed considerably.
At the same time as many Danish designers began experiencing great success on the international fashion scene, an exclusive assortment of design with Danish roots flourished.


Modern brands in the mid to high price bracket – such as Margit Brandt, by Malene Birger, Baum und Pfergarden, Thelin, Rabens Saloner and Bruuns Bazaar – sit comfortably alongside such traditional brands as InWear, Nørgaard and Noa Noa.


This way of combining modern and more traditional design is reflected throughout the whole department store and is in line with Magasin’s brand positioning.


The ‘Living’ department has a clear combination of classic Danish design from such brands as Holmegaard, Royal Copenhagen, Georg Jensen and Stelton, spiced with new Scandinavian design from the likes of Designhouse Stockholm, Normann Copenhagen and Muuto.


“We focus more and more on the product dynamic”, explains the store’s Marketing Director Lise Thomsen.


In combination with an increasing number of fashion-forward international heavyweights such as Hugo Boss and Tommy Hilfiger, a global Magasin portfolio takes shape.


The ultimate shopping experience

With new management in 2005 came new strategies to develop customers’ instore experience. “As a department store, one of our biggest assignments is to constantly develop and renew ourselves. To maintain our success and secure customer interest in the future we must continue to exceed their expectations, both in the selection of brands and the quality of goods, services, decoration and interior”, asserts Lise Thomsen.
Shopping is not just about brands and designers, it’s also very much about the experience you have when moving around between departments.


“Customers have become less loyal than in previous years, and they quickly decide whether a place appeals to them or not. It is therefore important that they like the atmosphere in Magasin and that the store is easy to navigate. That’s why a lot of thought has gone into the interior and zoning throughout the store. We have worked hard in profiling and grouping brands in order to strengthen the comfort and desire to shop”, continues Lise Thomsen.


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